DAYA SAING EKSPOR PRODUK MAKANAN OLAHAN INDONESIA KE TIMUR TENGAH

. Hasni

Abstract


Abstrak

Penelitian ini bertujuan untuk menganalisis daya saing ekspor produk makanan olahan Indonesia di sepuluh negara Timur Tengah dan rekomendasi kebijakannya. Data yang digunakan adalah data sekunder dan diolah dengan metode RCA dinamis. Hasil penghitungan RCA dinamis menunjukkan bahwa posisi daya saing produk makanan olahan dengan kategori Lagging Opportunity dan Lost Opportunity berpotensi untuk ditingkatkan ekspornya ke Timur Tengah. Produk makanan olahan yang perlu ditingkatkan ekspornya adalah minuman ringan, snack/camilan dan makanan olahan lainnya. Peningkatan ekspor produk makanan olahan ke Timur Tengah dapat dilakukan dengan cara a) meningkatkan peran Atase Perdagangan dan ITPC untuk memperoleh informasi pasar, serta melakukan promosi ekspor, b) melakukan koordinasi di dalam dan luar negeri untuk memperoleh sertifikasi keamanan produk makanan olahan yang berorientasi ekspor, c) mempercepat perjanjian perdagangan untuk memperluas akses pasar melalui penurunan tarif impor makanan olahan dari Indonesia, d) memberikan pelatihan dan pendampingan kepada eksportir UKM termasuk desain dan pengemasan, dan e) merundingkan penyederhanaan dokumen ekspor dengan biaya yang terjangkau.

 

                                                                                 Abstract

The objectives of this study are to analyze the competitiveness of Indonesian processed food exports in the ten Middle East countries and formulate recommendations to increase Indonesia's processed food exports to those countries. The data used in this study was secondary data and estimated by using dynamic RCA method. By using the dynamic RCA method, it was found that the position of the competitiveness of processed food products in the Lagging Opportunity and Lost Opportunity categories have potential to be increased as exports products to the Middle East. These processed products are soft drinks, snacks and other processed foods. The processed food products export to the Middle East can be increased by: a) encouraging Indonesia’s Trade Representatives (Trade Attaches and ITPC) to facilitate doing business between Indonesia and Middle East, b) coordinating domestic and foreign stakeholders to obtain export-oriented food safety certification, c) accelerating the establishment of trade agreements to expand market access through reduced tariffs on imported processed foods from Indonesia, d) increasing competitiveness of export products by providing training and assistance to SME exporters including design and packaging, and e) Negotiating to simplify export documents process at affordable costs.


Keywords


Makanan Olahan; Ekspor; Timur Tengah; RCA Dinamis; Processed Food; Export; Middle East; Dynamic RCA

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References


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DOI: http://dx.doi.org/10.30908/bilp.v12i2.325

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