PEMASARAN PRODUK-PRODUK UKM PIK (PUSAT/PERKAMPUNGAN INDUSTRI KECIL) PULOGADUNG1

Sukarna Wiranta

doi:10.30908/bilp.v4i2.155

Sukarna Wiranta LIPI

DOI: https://doi.org/10.30908/bilp.v4i2.155

Abstract Views: 481 |

PDF Downloads: 1167

Downloads

Download data is not yet available.

Keywords: PIK (small industrial area), SMEs (small medium enterprises), marketing mix

Abstract

Small businesses in Indonesia have a critical role in national economy, judging from the number of companies and workers involved in the business. Based on the data from the Board of Statistics (CBS) in 2006, has shown that small and medium businesses in Indonesia were 48.9 million principal or 99.9 percent of total business. The number of workers involved in small business was recorded about 50 million or 90 percent of the total employed by 2010. This study aims to evaluate the performances of small scale industries in PIK Pulogadung which uses criteria of effectiveness and efficiency of its owners/managers of the company. Based on the study, most of the respondents where classified as the traders (90%), while the crafter is only 5%. Thus, the PIK is likely the market of textiles and products of textiles (TPT), and footwear products. However, the channel distribution mostly directly from producer to consumers, although there were used big retailer network.

Author Biography

Sukarna Wiranta, LIPI

Pusat Penelitian Ekonomi-LIPI

References

Badan Pusat Statistik (2006); Statistik Indonesia 2006, Badan Pusat Statistik, Jakarta

Badan Pusat Statistik (2008); Statistik Ketenagakerjaan, Badan Pusat Statistik, Jakarta

Kemeneg KUKM (2008); Statistik Usaha Kecil dan Menengah tahun 2004- 2005 dan 2008.

David D. Irwin; Strategic Marketing 4th edition (2002); International Student Edition, Irwin Burr Ridge Illinois Boston, Massachusetts, Sydney, Australia yang diambil dari bab 13; Distribution Strategy oleh Paul S Busch dan J Houston; Marketing (Homewood, III,: Richard D.Irwin)

Mahajan (2008); Riset Pemasaran, Penerbit Indeks, Jakarta

Mubyarto (2003); Ekonomi Pancasila, Jurnal Ekonomi Rakyat No 1, Vol 1, FE-UGM, Jogyakarta

Minta Waluyo (2010); The Sooceress, Penerbit Matahari, Jakarta

Malhotra (2008); Riset Pemasaran, Penerbit Indeks, Jakarta

Finance Times (2008) Mastering Marketing, Index, Jakarta

John Janttotsch (2008); Pemasaran Duct Tape, Eleks Media, Kompatinda, Jakarta

Philip Kotler (2005); Dasar-dasar Marketing, Indeks, Jakarta

Sri Adiningsih (2009); Regulasi dalam Revitalisasi UKM di Indonesia di mana seperti halnya yang pernah terjadi di Jepang di mana kebijakan UKM diarahkan untuk mengkoreksi kesenjangan antara usaha besar dan kecil yang sifatnya tambal sulam, diunduh dari http://www.dpr. go.id, 18 Juli 2010.

Tri Wismiarsi et al (2008) Hambatan Ekspor UKM Indonesia: Hasil Studi pada Industri Mebel, Kerajinan, dan Biofarma, Penerbit Kompas, Jakarta.

Tamb u n a n , Tu l u s T.H. ( 2 0 0 6 ) ; Development of Small and Medium Enterprises in Indonesia from the Asia-Pasipic Perspective, Jakarta: LPE University of Trisakti, Jakarta.

Lee Godden (2005); Rahasia Sukses Penjualan, Indeks, Jakarta

http://www.pikpulogadung.go.id

http://www.poskota.co.id http://www.gatra.com

http://64.228.234/english/pdf/bali/ seminar/regulasi520/revitalasi%20/ sr8i%20adiningsih.fdf diakses 18 juli 2010.

Yudha Hadian Nur dan Lukman Muslimin (2009); Pemasaran Produk UKM melalui Jaringan Retail Besar, Buletin Ilmiah Litbang Perdagangan Vol 3 No 2, Desember 2009 Kemendag, Jakarta.