PENENTUAN NEGARA PRIORITAS PENGEMBANGAN ATDAG DAN ITPC MELALUI METODE ANALITYCAL HIERARCHY PROCESS

  • Hasni Hasni Kementerian Perdagangan
  • Fitria Faradila Kementerian Perdagangan
DOI: https://doi.org/10.30908/bilp.v10i1.30
Abstract Views: 475 | PDF Downloads: 437 Surat Pernyataan Page off Downloads: 0 Ethical Statement Downloads: 0 Formulir Copyright Transfer Downloads: 0

Downloads

Download data is not yet available.
  
Keywords: Atdag, ITPC, AHP, Kriteria, Negara Prioritas, Trade Attaché, Criteria, Priority Countries

Abstract

Penelitian ini bertujuan untuk mengembangkan kriteria-kriteria penentuan negara prioritas untuk pengembangan Atase Perdagangan (Atdag)/Indonesia Trade Promotion Centre (ITPC), dan mengidentifikasi negara-negara prioritas untuk mengembangkan Atdag/ITPC yang sudah ada atau mendirikan Atdag/ITPC yang baru. Metode pengkajian yang digunakan adalah Analytical Hierarchy Process (AHP). Data sekunder bersumber dari BPS, Fragile States Index, UN COMTRADE, World Bank dan CEPII. Sedangkan data primer diperoleh dari kegiatan FGD dengan para pelaku ekspor, akademisi dan pejabat Disperindag Jakarta dan Yogyakarta. Hasil analisis menunjukkan bahwa kriteria yang digunakan dalam pemilihan negara prioritas Atdag dan ITPC secara berturut-turut adalah country risk; commercial infrastructure; market growth; trade complementary index; market intensity; trade openness; dan trade cooperation. Keberadaan Atdag dan ITPC sebagai perwakilan perdagangan berperan penting dalam peningkatan ekspor, sehingga perlu penguatan dan pengembangan. Penelitian ini merekomendasikan perlunya penguatan Atdag dan ITPC di 16 negara prioritas serta pembentukan Atdag dan atau ITPC baru di tiga negara prioritas, yaitu Myanmar, Swedia dan Austria.

 

This study aims to develop the main criteria to determine priority countries for new Trade Attaché/ITPC Representatives and to identify priority countries for further development of the Trade Attaché/ITPC Representatives.This study employs an Analytical Hierarchy Process (AHP) methodology. The secondary data were collected from the BPS, Fragile States Index, UN COMTRADE, World Bank and CEPII. The primary data were collected from qualitative research using Focus Group Discussion (FGD) with the stakeholders in Jakarta and Yogyakarta. The results showed that the main criteria for choosing countries for establishing Atdag and ITPC in sequence were country risk, commercial infrastructure, market growth, trade complementary index, market intensity, trade openness, and trade cooperation. The presence of Trade Attaché/ITPC Representative in many countries has an important role in increasing Indonesia’s export. However, further efforts are required to strengthen their roles, particularly in 16 countries. This study recommends to establish trade attaché and or ITPC in three potential countries: Myanmar, Sweden and Austria.

Author Biographies

Hasni Hasni, Kementerian Perdagangan
Pusat Pengkajian Perdagangan Dalam Negeri, Badan Pengkajian dan Pengembangan Perdagangan
Fitria Faradila, Kementerian Perdagangan
Pusat Pengkajian Perdagangan Dalam Negeri, Badan Pengkajian dan Pengembangan Perdagangan

References

Abu-Sarhan, Z. (2011). Application of Analytic Hierarchy Process (AHP) in The Evaluation and Selection of An Information System Reengineering Projects. International Journal of Computer Science and Network Security, 11(1), 172–177.

Barzekar, G., Aziz, A., Mariapan, M., Ismail, M. H., Hosseni, S. M.. (2011). Using Analytical Hierarchy Process (AHP) for Prioritizing and Ranking of Ecological Indicators for Monitoring Sustainability of Ecotourism in Northern Forest, Iran. Ecologia Balkanica, 3(1), 59–67.

Biesebroeck, J. V., Yu, E., Chen, S. (2010). The impact of trade promotion services on Canadian exporter performance pp 145-190.Diunduh dari http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1612209.

Bourgeois, R. (2005). Analytical Hierarchy Process: an Overview, UNCAPSA-UNESCAP, Bogor.

Chakraborty, T., Ghosh, T., Dan, P. K. (2011). Application of Analytic Hierarchy Process and Heuristic Algorithm in Solving Vendor Selection Problem. Business Intelligence Journal, 4(1), 167–177.

Chamodrakas, I., Batis, D., Martakos, D. (2010). Supplier Selection in Electronic Marketplaces Using Satisficing and Fuzzy AHP. Expert Systems with Applications, 37(1), 490–498.

Ferreira, M. I. V., Teixeira, A. A. (2011). Organizational Characteristics and Performance of Export Promotion Agencies: Portugal and Ireland compared. Universidade do Porto, Faculdade de Economia do Porto. Diunduh dari http://ideas.repec.org/p/por/fepwps/424.html.

Global EDGE. (2011). Market Potential Index (MPI). Diunduh dari http://globaledge.msu.edu/mpi.

Hayakawa, K., H.H. Lee, D. Park. (2011). Do Export Promotion Agencies Promote Exports? IDE Discussion Paper No. 313.

Juliyanti, M.I. Irawan, I. Mukhlash. (2011). Pemilihan Guru Berprestasi Menggunakan Metode AHP dan Topsis. Prosiding Seminar Nasional Penelitian, Pendidikan dan Penerapan MIPA, Fakultas MIPA, Universitas Negeri Yogyakarta, 63-68.

Justinek, G., Sedej, T. (2012) Measuring Export Support Performance in Slovenia. International Journal of Diplomacy and Economy, 1(1): 80-94.

Kang, K. (2011). Overseas Network of Export Promotion Agency and Export Performance: The Korean Case. Contemporary Economic Policy, 29(2), 274–283.

Kementerian Perdagangan. (2014). Menuju Ekspor 300 Persen di Tahun 2019. Term of

Reference.

Kementerian Perdagangan. (2014). Mapping Reposisi Perwakilan Perdagangan Luar Negeri.

Kostecki, M., Naray, O. (2007). Commercial Diplomacy and International Business. Netherlands Institute of International Relations’ Clingendael’.

Maharani, P. (2015). Commercial Diplomacy on Export Performance Case Study of Indonesian Trade Promotion Centre (ITPC). Fulfillment of the requirements for obtaining the degree of Master of Arts In Development Studies, Institute of Social Studies, The Netherlands.

Mardhikawarih, D. A., W.A. Jauhari, C.N. Rosyidi. (2012). Pemilihan Pemasok Drum Pelumas Industri Menggunakan Fuzzy Analytical Hierarchy Process. Performa, 11 (1), 67 – 74.

Marimin. (2004). Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk. Grasindo, Jakarta.

Martincus, C. V., Carballo, J. (2008). Is Export Promotion Effective in Developing Countries? Firm-Level Evidence on The Intensive and The Extensive Margins of Exports. Journal of International Economics, 76(1), 89–106.

Ngatawi, I. Setyaningsih. (2011). Analisis Pemilihan Supplier Menggunakan Metode Analytic Hierarchy Process (AHP). Jurnal Ilmiah Teknik Industri,10 (1), 7-13.

Nguyen, D. X. (2012). Demand uncertainty: Exporting delays and exporting failures. Journal of International Economics 86(1), 336-344.

Olaru, O. L., Olaru, L. I. (2012). Promotion Techniques in Services Exports. International Journal of Academic Research in Economics and Management Sciences, 1(1), 143-148.

Ozkan, B., Basligil, H., Sahin, N. (2011). Supplier Selection Using Analytic Hierarchy Process: An Application From Turkey. Lecture Notes in Engineering and Computer Science, 2191. Diunduh dari http://www.iaeng.org/publication/WCE2011/WCE2011_pp1160-1165.pdf

Pareja, S. G., R.L. Vivero, J.A.M. Serrano. (2008). Measuring The Impact Of Regional Export Promotion: The Spanish Case. Papers in Regional Science, 87(1), 139-146.

Prabowo, D. W. (2014). Pengelompokan Komoditi Bahan Pangan Pokok Dengan Metode Analytical Hierarchy Process. Buletin Ilmiah Perdagangan Vol 8, No. 02 Desember 2014, 163-182.

Rose, A. K. (2007). The Foreign Service and Foreign Trade: Embassies as Export Promotion. The World Economy, 30(1), 22–38.

Ruel, H., Visser, R. (2012). Commercial diplomats as corporate entrepreneurs: explaining role behaviour from an institutional perspective. International Journal of Diplomacy and Economy, 1(1): 42-79.

Ruël, H. J. M., Zuidema, L. (2012). The Effectiveness of Commercial Diplomacy; A Survey Among Dutch Embassies and Consulates. Clingendael Discussion Papers Series, (123), 1–54.

Saaty, R. W. (1987). The Analytic Hierarchy Process—What It is and How It is Used. Mathematical Modelling, 9(3), 161–176.

Setyawan, R.K. (2014). Implementasi Metode Analytical Hierarchy Process dalam Pendukung Keputusan Investasi Perumahan berdasarkan Lokasi. Tugas Akhir Program Studi Teknik Informatika S-1 Fakultas Ilmu Komputer, Universitas Dian Nuswantoro Semarang.

Susila, W. R., Munadi, E. (2007). Penggunaan Analytical Hierarchy Process untuk Penyusunan Prioritas Proposal Penelitian. Informatika Pertanian, 16(2), 983–998.

Titus, O. A., Samuel, D., Ajao, O. S. (2013). A Comparative Analysis of Export Promotion Strategies in Selected African Countries (South Africa, Nigeria and Egypt). International Journal of Management Sciences, 1(6), 204-211.

Yang, Z., Su, C., Fam, K. S. (2012). Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency. Journal of Marketing, 76(3), 41-55.

Published
2016-07-31
How to Cite
Hasni, H., & Faradila, F. (2016). PENENTUAN NEGARA PRIORITAS PENGEMBANGAN ATDAG DAN ITPC MELALUI METODE ANALITYCAL HIERARCHY PROCESS. Buletin Ilmiah Litbang Perdagangan, 10(1), 63-86. https://doi.org/10.30908/bilp.v10i1.30
Section
Articles