DESKRIPTIF EFEKTIFITAS SOSIALISASI METROLOGI LEGAL DI MEDIA SOSIAL

STUDI KASUS ANALISIS INSIGHT AKUN INSTAGRAM @bsmlyogya

Abstract

Instagram is a photo and video sharing social networking service can used to visual interactive promotion. Instagram also used by government to promote their regulation to public. Because pandemic covid-19, offline interaction is limited, so that the use of Instagram for promote the regulation has increased sharply, especially in the field of legal metrology. At this time, there are 4.680 post at Instagram with hashtag #metrologi and number of users related with legal metrology keep growing, @bsmlyogya is one of them. This research will take a case study on Instagram account @bsmlyogya analyzed using Insight tools to find out the effectiveness of BSML Regional II promotion on social media. Take data from December 23, 2021 to March 21, 2022, @bsmlyogya’s post has been viewed 16,401 times by 1.608 users with 76,6% non-followers. That is @bsmlyogya’s post mostly seen by people outside of legal metrology circle.