PEMASARAN PRODUK UKM MELALUI JARINGAN RETAIL BESAR

  • Yudha Hadian Nur Departemen Perdagangan
  • Lukman Muslimin Departemen Perdagangan
DOI: https://doi.org/10.30908/bilp.v3i2.184
Abstract Views: 283 | PDF Downloads: 93

Downloads

Download data is not yet available.
  
Keywords: SMEs, Retail, Network

Abstract

The modern retail industry has grown rapidly in Indonesia for the last decade. The business growth  on one side, it also caused tighter competition among suppliers in the industry in order to be able to access the modern retail networks, as well as the possibility of sacrificing the traditional retail, especially small and medium scale enterprises (SMEs). Although the government has created  regulatory framework that is aimed to maintain profitable business for both traditional and modern market, and to increase  the local business participation  in modern  retail through partnership  program, the issued that has been occurred  is that most  traditional  retailers have difficulties in expanding their market to modern  retails. By using the descriptive analisys, the research is carried  out to reqognize some terms and conditions  that has been determined by modern retails to their become supplier, the factor analisys that are to the profit margin  for both  modern and traditional retailers. Meanwhile Analytical Hierarchy Process (AHP) is used produce draft of policies and procedures mechanisms in order enhance small medium enterprises access to modern market.  Some recommendation from the research is increasing standard quality of local products and lessen the trading terms, specially that could bring disadvantage to the traditional retailers as stated in Presidential Decree No. 112/2007.

Author Biographies

Yudha Hadian Nur, Departemen Perdagangan
Puslitbang Dalam Negeri
Lukman Muslimin, Departemen Perdagangan
Puslitbang Dalam Negeri

References

Badan Pusat Statistik. 2008. Jakarta.

Brata, Agunadi, 2003, Jurnal Ekonomi Rakyat No. 8/Nopember

Dipta, I Wayan, 2004. Membangun Jaringan Usaha Bagi Usaha Kecil dan Menengah

Erwin Elias. 2004. Hambatan dan Masalah Jaringan Produk Potensial Ekspor UKM.

Gittinger, J. Price. 1986. Analisa Ekonomi Proyek-proyek pertanian. Edisi kedua. Universitas Indonesia. Jakarta.

Hardono. 2004. Faktor-Faktor yang Menghambat Bisnis Ekspor UKM. Makalah dalam Diskusi Panel Pengembangan UKM dalam Kegiatan Ekspor, 21 September 2004, Hotel Bumi Karsa, Jakarta.

Hendry, D.F, 1995. Dynamic Econometrics. Oxford University Press, New York.

Kemenkop dan UKM. 2007. Surat Kabar : Bisnis Indonesia. Jakarta.

Kuntjoro, DR. M. 2005. ( Kompas, 18 Oktober 2005)

Makalah dalam Diskusi Panel Pengembangan UKM dalam Kegaiatan Ekspor, 21 September 2004, Hotel Bumi Karsa, Jakarta.

Neddy Rafinaldy. 2004. Upaya dan Strategi Pengembangan UKM dalam Rangka Peningkatan Ekspor. Makalah.

Simatupang, P. 1989. Integrasi harga Ubikayu dan Gaplek di Lampung. Pusat Penelitian Agro Ekonomi, Badan Penelitian dan Pengembangan Pertanian, Departemen Pertanian Bogor.

Suprianto. 2004. Kinerja UKM dalam kegiatan Ekspor. Direktorat Neraca Produksi,

Tambunan, Mangara. 2004. Tiga Kendala Besar Pengembangan UKM Berorientasi Ekspor. Makalah dalam Diskusi Panel Pengembangan UKM dalam Kegiatan Ekspor, 21 September 2004, Hotel Bumi Karsa, Jakarta.

Tambunan, Tulus, Et. al. 2004. Kajian Persiapan dalam Industri Ritel, KPPU.

Umar, H, 2003. Riset Pemasaran dan Perilaku Konsumen. PT Gramedia Pustaka. Jakarta.

Published
2009-12-31
How to Cite
Nur, Y. H., & Muslimin, L. (2009). PEMASARAN PRODUK UKM MELALUI JARINGAN RETAIL BESAR. Buletin Ilmiah Litbang Perdagangan, 3(2), 307-329. https://doi.org/10.30908/bilp.v3i2.184
Section
Articles