APRESIASI KONSUMEN TERHADAP MEREK (BRAND) DALAM NEGERI

Hamdani Surachman; Guido Benny

doi:10.30908/bilp.v2i2.166

Hamdani Surachman Kementerian Perdagangan
Guido Benny Universitas Indonesia

DOI: https://doi.org/10.30908/bilp.v2i2.166

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Keywords: Brand, Sakasame, Agency of Indonesia Development Brand

Abstract

Brand is one of the strategies in marketing but development of brand requires a long term investment, especially for advertising, promotion and packaging. Nowadays many manufacturers finally realized that market captured is precisely can be done by building a brand itself in the country, so that the brand can earn loyalty from customers. The significance of developing brands for businesses (SMEs) and Government is increasing competitiveness, value added, prosperity and the national economy situation. Indonesia, which is manufactures a variety of products, both agricultural and industrial exports more products using the foreign brands, so the value added enjoyed by holders of foreign brand. To establish and develop brands, need to do a few things such as create A Single Brand (model sakasame), socialize brand development (through seminars, exhibitions or the mass media), and formed an agency of Indonesia brand development.

Author Biographies

Hamdani Surachman, Kementerian Perdagangan

Pusat Penelitian dan Pengembangan Perdagangan Dalam Negeri, Badan Litbang Departemen Perdagangan

Guido Benny, Universitas Indonesia

Dosen Ilmu Administrasi Bisnis FISIP

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